News & articles

Welcome to the Marketing with Tom blog, your go-to source for the latest trends, tips, and insights in digital marketing.

The Only Social Media Strategy That’s Worked for Me

The Only Social Media Strategy That’s Worked for Me

Forget trends. One clear idea, every week, to the right people, in your own voice. That’s the strategy that works.

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Latest articles

How I Went from Drones to Gaming to Web3 to Creative Strategy

How I Went from Drones to Gaming to Web3 to Creative Strategy

A nonlinear marketing career built on systems thinking, storytelling, and adaptability. Here’s how to connect the dots without faking a niche.

Marketing is the Art. Strategy is the Frame.

Marketing is the Art. Strategy is the Frame.

Great marketing needs emotion and structure. Learn how creativity and strategy work together to make brands memorable, impactful, and effective.

How to Use LinkedIn to Generate Leads & Build Authority in Your Niche

How to Use LinkedIn to Generate Leads & Build Authority in Your Niche

Use LinkedIn with purpose, not noise. Build authority, earn trust, and generate leads by showing up with clarity and relevance.

Why Great Marketing is Quiet, Then Loud

Why Great Marketing is Quiet, Then Loud

Viral moments don’t build brands. Quiet, consistent marketing creates trust, then scale. Learn why slow growth beats hype every time.

Your First 100 Customers: A Playbook for Scrappy Startups

Your First 100 Customers: A Playbook for Scrappy Startups

Get real traction without a big budget. This playbook shows how to win your first 100 customers using smart social strategies.

How to Create a Marketing Plan in 1 Day (That Doesn’t Suck)

How to Create a Marketing Plan in 1 Day (That Doesn’t Suck)

A no-fluff guide to building a clear, focused marketing plan in one day. Strategy, goals, timeline, and execution made simple.

Brand Before Ads: Building a Foundation That Scales

Strong brands grow faster. Build your strategy, story, and identity before you spend on ads. Here’s how to do it right.

The Psychology of Persuasion: How to Write Copy That Sells

The Psychology of Persuasion: How to Write Copy That Sells

Understand emotional triggers and use them ethically to write copy that connects, builds trust, and turns readers into customers.

The Ultimate Guide to Crafting Evergreen Content

The Ultimate Guide to Crafting Evergreen Content

Evergreen content drives long-term traffic by staying relevant, optimizing for SEO, and delivering ongoing value through well-researched, timeless topics and regular updates.

Tips for Running Effective Facebook Ads on a Tight Budget

Tips for Running Effective Facebook Ads on a Tight Budget

Maximize Facebook ads on a small budget by refining targeting, optimizing creatives, leveraging retargeting, A/B testing, and scaling strategically for profitability.

How to Optimize Your YouTube Channel for Maximum Growth

How to Optimize Your YouTube Channel for Maximum Growth

Grow your YouTube channel by optimizing content, increasing engagement, leveraging analytics, using Shorts, and monetizing strategically for long-term success.

How to Create a Personal Brand That Stands Out in 2025

Build a strong personal brand in 2025 by defining your unique value, creating consistent content, leveraging social media, and networking strategically.

The Ultimate Guide to Building a Profitable Email Funnel

The Ultimate Guide to Building a Profitable Email Funnel

Build a profitable email marketing funnel by guiding leads through awareness, engagement, and conversion stages with automation, valuable content, and strategic optimization.

10 Creative Approaches to Repurposing Your Core Content

10 Creative Approaches to Repurposing Your Core Content

Repurpose content effectively by transforming blogs into videos, podcasts, infographics, e-books, and social media posts to maximize reach and engagement.

Best Practices for Troubleshooting Low-Performing Campaigns

Best Practices for Troubleshooting Low-Performing Campaigns

Struggling with low-performing campaigns? Learn how to diagnose issues, optimize strategy, and leverage advanced tools to turn underperforming marketing efforts into high-impact success stories.

February 20, 2025