LandVault: Leading the Metaverse Infrastructure Revolution
How comprehensive marketing strategy helped LandVault position itself as the world's leading metaverse builder — ultimately acquired by Infinite Reality for $450M.
Overview
LandVault (formerly Admix) transitioned from in-game advertising to become a leading metaverse infrastructure builder, providing end-to-end services for brands seeking to establish presences in virtual worlds through immersive 3D experiences.
Clients included Mastercard, Hershey's, L'Oreal, Heineken, Dior, and Porsche.
The Challenge
LandVault needed comprehensive marketing strategy to position itself as a metaverse leader while communicating a fundamentally new value proposition: not just technology infrastructure, but a turnkey solution for brands entering the metaverse. As the company scaled rapidly, marketing needed to keep pace — both in terms of brand clarity and operational efficiency.
The Approach
As Head of Marketing, I led a 16-person team executing across multiple fronts:
Brand Identity Redevelopment: The evolution from Admix to LandVault required a full brand repositioning. We developed a new identity that reflected the company's expanded metaverse focus while retaining the technical credibility built over years in gaming.
Client Engagement: Managed marketing relationships with major global brands throughout their metaverse experience development. This required balancing confidentiality with the need to build social proof.
Integrated Marketing Campaigns: Executed coordinated campaigns across social media, content, and PR to build LandVault's profile as the go-to partner for brands entering virtual worlds.
Cross-Departmental Collaboration: Built processes to align marketing, sales, and product teams — ensuring consistent messaging at every stage of the client journey and reducing friction in handoffs.
Team Leadership and Mentorship: Developed and supported a team of 16 across content, design, social, and events, building capacity for scale.
The Results
LandVault launched metaverse experiences for globally recognised brands, creating virtual worlds and digital activations that reached millions of consumers. The company's industry profile was significantly elevated, contributing to its recognition as the world's leading metaverse builder.
Streamlined processes improved departmental coordination and accelerated time-to-market for client campaigns. LandVault successfully transitioned into a leading metaverse builder position across gaming, retail, fashion, and entertainment.
These efforts contributed to a $450M acquisition by Infinite Reality.
"Executed our desired marketing strategy flawlessly" — Charles Adkins, VP Marketing at LandVault